To understand the problems that baseball has in growing its audience, you need to look no further than the schedule for the 2007 Divisional Playoffs.

http://4phillyfans.com/division-playoff-schedule/

What ass decided that baseball games should begin at 9:30 or 10:00 PM?  If you want to attract new fans (and especially kids) to the sport, you may want to take advantage of the excitement a playoff appearance can generate, and play the games when people are awake. Just a thought.